Under the leadership of Barbara Toback, Total Communications is a New York City-based sales rep group within the vibrant and ever-growing gift industry.
As an art major, Barbara developed her eye and flair for creativity, but sales has always been in her DNA. Her career in sales started in merchandising of women's and children’s apparel. In the gift industry, she has been a sales rep, a rep company co-owner and a card company owner.
Barbara also finds unique opportunities to unite products and sales and give back to the community. In 1985, she envisioned a way to unite manufacturers with a non-profit organization: a charitable organization she co-founded and helped grow into an international, multi-million-dollar organization. Formerly K.I.D.S. (Kids In Distressed Situations) and now named Delivering Good, the organization connects retailers, manufacturers, foundations and individuals to provide people impacted by poverty and tragedy with new merchandise, effectively distributed through a network of agency partners to offer hope, dignity and self-esteem to at-risk children, families and individuals.
Her home and heart are in New York City. When she’s not calling on customers, she can often be found checking out new retailers throughout the entire NYC metro area and in Greenwich Village, where she and her family have lived for over 30 years.
There is no magic formula for selling in New York City. It’s a dynamic market that is always undergoing change. A top-tier sales rep needs creativity, organization, networking, commitment, tenacity and a pulse of the marketplace.
Barbara and her teams brings all that and more.
"Totally prepared to help."
Barbara is an incredible sales rep and manager. She has a vast knowledge of the gift industry and a strong history with her store owners where the relationships and trust run deep. Barbara is always well prepared for sales calls, utilizes company tools, and helps us to improve and elevate our standards by providing valuable feedback. She and her team are terrific partners. Workman is proud to have Barbara on our team!
Director, Gift & Mass Merchant Sales